For over 17 years SmartWool has been the leader in Merino wool socks. So why choose Smartwool? Nothing manages moisture or regulates temperature better than wool. Wool is the perfect protection for the chilly winters and hot summers. Wool is naturally antimicrobial because is wicks away moisture where odor causing bacteria can’t find a home. SmartWool has also created a technology that doesn’t shrink when properly cared for. The best part of SmartWool socks is there is no itch with the highest quality of merino wool they use. Now you can also enjoy unique SmartWool scarves and hats!